AI Creative Direction

Direction for the machine age.

Brand worlds, built with AI and directed by hand.

Six custom USB sticks shaped like DJ icons — mouse head, marshmallow, robot helmet, gold beak mask, joker mask and spider — on a black plinth

USBABY

3D-printed USB sticks for DJs

Product concept · Interactive 3D · Mockups · Packaging · AI imagery & film

Aerial of a packed Amsterdam stadium at dusk with an American football field, red AJAX end zones and the Ajax crest at midfield

AJAX AMSTERDAM

What if Ajax played American football

Brand book · Uniforms & helmet · Field · Merchandise · AI imagery & film

A sold-out HONOUR Grand Prix arena with a gold light ring above a navy ring and two sponsored teams in the corners

HONOUR

A boxing league run like Formula One

League concept · Brand identity · Team kits · Belts & trophies · Broadcast · AI imagery & film

TAKA NO MI Court Shiro, a white padel court with black lines and a bordeaux crossed-racket crest

TAKA NO MI

Padel club, community & court bar

Brand identity · Courts · Equipment · Court bar · Film & UGC

KAFFA café storefront with a gold-lettered sign, terracotta banner and coffee display in the window

KAFFA

Coffee brand & café identity

Brand identity · Packaging · Campaign · AI imagery & video