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AI Creative Direction

TAKA NO MI

鷹の実 — Every ball, whole spirit.

Client
TAKA NO MI (concept)
Role
Creative direction, brand identity, courts & equipment design, AI imagery & film
Year
2026
Tools
Claude, FLORA, Nano Banana Pro, Seedance 2.0
The story

鷹の実 — 'the hawk's fruit'. The hawk is the player we all want to be: eyes fixed on the ball, patient, then striking from above. The fruit is the ball it chases, what practice grows into, and — literally — the smoothies, iced coffee and matcha at the court bar.

The crest redraws chigai takanoha, the crossed hawk feathers that are one of Japan's most used family crests. Here the feathers double as two crossed padel rackets — padel is always doubles — inside a ring that is the ball. Two colours do all the work: Enji bordeaux and Shiro white, with Sumi ink for the lines.

The courts
Two players on TAKA NO MI Court Shiro, with a white surface, black lines and bordeaux crest
Court Shiro — white surface, ink lines
Two players on TAKA NO MI Court Enji under floodlights, with a bordeaux surface and white lines
Court Enji — bordeaux surface, white lines, under floodlight
Equipment
TAKA NO MI Shiro white and Enji bordeaux padel balls carrying the crossed-racket crest
Balls Shiro & Enji — the ball always takes the opposite colour of the court
TAKA NO MI Shiro and Enji padel rackets standing beside matching balls on court
Racket Shiro (rental) & Racket Enji (members' edition)
Court bar
TAKA NO MI red smoothie, cold brew and matcha drinks overlooking Court Enji
The fruit of the game — Taka Red smoothie, Sumi cold brew, Court matcha.
Court matcha being poured at the TAKA NO MI court bar
The system

Built for every touchpoint.

A 17-page brand book: name, crest, colour, type, courts, equipment, court bar, film & UGC direction.

TAKA NO MI brand book cover with the crossed hawk-feather racket crest
TAKA NO MI brand book page explaining the crossed hawk-feather crest
TAKA NO MI brand book page showing the Shiro and Enji court system
TAKA NO MI brand book page showing the court bar identity and drinks
Download brand book (PDF)
Motion
UGC — members' post-match selfie
Brand film — 17 s
Process

Every image and video was generated with AI from a hand-built brand system: the real crest, equipment and cup designs were fed in as references so the mark stays exact across courts, gear, cups and film.