PARADISE CLOTHING
Racing-department tees, Paradis Winter 01 & AI racers
- Client
- Paradise Clothing (Paradis Ammor)
- Role
- Photography, set styling, editing & AI video
- Period
- Aug 2024 – Feb 2026
- Deliverables
- Campaign, lookbook & e-commerce photos, AI product video
Paradise Clothing has been a regular client since 2024. The brand runs on a racing theme, so the sets do too: tyres, oil barrels and a jack for the Racing Department tees, a grey backdrop and a stack of race tyres for the Paradis Ammor racing longsleeves, and a clean grey e-commerce set for every piece in the drop.
For the rest of Paradis Winter 01 the mood switched to a painted, rust-coloured backdrop with basketballs. Afterwards the racing longsleeves were taken further with AI: the shirt in a pit lane, and the models turned into an F1 driver and a MotoGP rider.
Racing Department — summer 2024
Paradis Winter 01 — painted backdrop
Paradis Winter 01 — racing longsleeves
Paradis Winter 01 — e-commerce
Jogging suit — January 2025
AI extensions
The real racing longsleeve placed in a pit lane with AI, and the models from the shoot animated into racing drivers.
Motion
Photography by YASSA — AKS STUDIOS, Amsterdam. Images and videos labelled AI were generated, not photographed.